Explanation of the Cookies Used

 

Introduction

 

Our websites and apps (hereinafter: platforms) use cookies and similar techniques, such as javascripts, web beacons, and SDKs (hereinafter: cookies). Cookies are techniques that collect and use information, making our platforms easier to use. For example, cookies ensure that you can stay logged in to a platform or that your preferences, such as location and language settings, are remembered. They also keep track of your digital shopping cart while shopping online and make it possible to share information via social media, such as Facebook and Twitter. Additionally, some cookies enable tracking of your browsing behavior. This allows websites/apps and advertisers to learn about your preferences and show you more relevant content and advertisements. Ads are often necessary to fund the platform. Thanks to cookies, these ads are as much tailored to your own interests as possible.

 

If and to the extent that we process personal data from you via cookies (such as your IP address), we naturally comply with applicable privacy laws.

 

MediaExces Ltd participates in and complies with the specifications and policies of the IAB Europe Transparency & Consent Framework.

 

Below you can read more about the cookies used on this platform and for what purposes.

 

Storage of and Access to Information

 

Cookies are used to store certain information on your device (for example, a cookie ID to recognize you) or to access certain information on your device (for example, information about your browser or the advertising ID of your device).

 

Functional

 

Functional cookies are necessary for the platform to function properly.

 

The cookies are used for:

 

• Remembering products you add to your shopping cart while shopping online.
• Transferring information from one page to the next, for example, if you fill out a long survey or enter a lot of data during an online order.
• Storing preferences, such as language, location, and the desired number of search results to display.
• Storing settings for optimal video playback, such as the desired buffer size and the resolution data of your screen.
• Detecting misuse of our website/app and services, for example, by recording several consecutive failed login attempts.
• Evenly distributing the load on the website/app, ensuring the website/app remains accessible.
• Offering the ability to save login details so you do not have to re-enter them each time.

 

Click here for a list of functional cookies used.

 

Measurements

 

To determine which parts of the platform are most interesting to our visitors, we continuously measure, among other things with third-party software, how many visitors come to the platform and what is viewed the most. We use cookies for this purpose.

 

Statistics are made from the information we collect in this way. These statistics provide us with insight into how often (a specific part of) the platform is visited, where visitors spend the most time, and so on. This allows us to make the structure, navigation, and content of the platform as user-friendly as possible. We do not trace the statistics and other reports back to individuals.

 

The cookies are used for:

 

• Tracking the number of visitors to our pages.
• Tracking the time each visitor spends on our pages.
• Determining the order in which a visitor visits the various pages of the platform.
• Assessing which parts of the platform need adjustment.
• Optimizing the platform.

 

Click here for a list of cookies used for analytical purposes.

 

Personalization

 

Our goal is to provide visitors to the platform with information that is as relevant as possible to them. Therefore, we try to customize the platform as much as possible for each visitor. We do this not only through the content of the platform but also through the ads displayed.

 

To make these adjustments, we try to get an idea of your probable interests based on your demographic data, such as gender and age, and your browsing behavior on our platforms. Based on these interests, we tailor the content and advertisements on our platforms for different groups of customers. For example, you might be included in a segment such as ‘men aged 30 to 45, married with children, interested in football’. This segment will naturally see different ads than the segment ‘woman, aged 20 to 30, unmarried, interested in travel’. We also use this information to show ads for our own products and services as targeted as possible on third-party websites.

 

To offer ads as targeted as possible, the information we collect about your browsing behavior on our platforms, including personal data, is combined with information about your browsing behavior on other platforms, to create joint group profiles, provided you have given your consent. In this context, we share the information we collect, including personal data, if you have given your consent.

 

The cookies are used for:

 

• Collecting and processing information about your use of this service to subsequently tailor advertising and/or content to you over time in other contexts, such as on other websites or apps. The content of the site or app is usually used to draw conclusions about your interests for future selection of advertising and/or content.

 

Click here for a list of the cookies we and our partners use for personalisation.

 

Unexpected Cookies

 

Due to the way the internet, websites, and apps work, we may not always have insight into the cookies placed by third parties via the platform. This is especially the case if the platform contains so-called embedded elements; these are texts, documents, images, or videos stored with another party but displayed via the platform. If you encounter cookies on the platform that fall into this category and are not listed above, please let us know. Or contact the third party directly and ask which cookies they placed, the reason for this, the lifespan of the cookie, and how your privacy is guaranteed.

 

Refusing or Deleting Cookies

 

If you do not want websites to place cookies on your computer at all, you can adjust your browser settings to receive a warning before cookies are placed. You can also adjust the settings so that your browser refuses all cookies or only the cookies of third parties and you can delete cookies that have already been placed.

 

How to adjust your settings varies by browser. Consult the help function of your browser if necessary. Note that you must adjust the settings separately for each browser and computer you use.

 

When you use our apps, we collect a unique identifier of your device for advertising purposes (the IDFA on iOS devices and the Google Ad ID on Android devices). You can determine how this identifier is used via your device settings. More information on how to manage these settings on the different operating systems can be found at www.networkadvertising.org/mobile-choices.

 

To ensure that we can continue to offer a large part of our services for free, it is necessary for us to obtain sufficient revenue from ads. Therefore, we condition access to (a large part of) our websites and apps on your agreement to the use of cookies. If you refuse or delete cookies via your browser settings, you may no longer be able to visit (parts of) our websites and apps.

 

Final Remarks

 

The text and content of this page can be adjusted at any time. This may happen, for example, because changes occur in the cookies we use or because the rules around cookies change. We recommend that you regularly consult this web page for the latest version. In case of significant changes, we will inform you and, where necessary, request your consent again.

 

If you have any questions and/or comments, please contact us at [email protected].

 

Last updated: 01 August, 2024

 

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